Ben Miftari
Creative

Blog

One-Off Ads

 

One-Off #1

The "Year of the Farmer" may have formally ended, but that doesn't mean that Ram Trucks is any less dedicated to the hard working men and women that live the American farming way of life. Join us as we continue to celebrate America's heartland with this extended version of our "Farmer" commercial.

Brief

  1. Audience- Mainly are pick up drivers. But the ad evokes the qualities we endear in farming and what that strikes an emotional chord in everyone watching and successfully makes this connection to Dodge Ram.
  2. Message- Through the noble, sometimes thankless work of a farmer, Dodge Ram is there.
  3. Insight-  Farming is important, honest, and noble work as is the farmer. Almost everyone can agree to feel this way toward them.

Executions

(3 more ways to execute this idea w/ 1-2 sentence synopsis.)

  1. Radio/Audio- The ad could be effective in an audio spot with the voice over, but without the visual, additional voice over is needed to bring the listener along.
  2. Print- Having a print ad could also be effective in communicating a snapshot of the concept and ad.
  3. OOH/Digital- An outdoor ad could work as well with an image that is noticeable.

*Note- IThis ad is very powerful and not sure it would remain such in multiple channels. But I guess that depends on how well additional executions can be made.

One-Off #2

Aired during the fourth quarter of Super Bowl XLVII on February 03, 2013. --BestAds.tv

Brief

  1. Audience- Are people who want a Mercedes-Benz but is too expensive.
  2. Message- You don't have to make a deal with the devil to own a Benz.
  3. Insight- People want a Benz, but are unaware of the new affordability.

Executions

(3 more ways to execute this idea w/ 1-2 sentence synopsis.)

  1. Print- I think could work on continuing the whole "making a deal with the Devil", that a lot of consumers can relate to in regards to overspending.
  2. OOH- I also think a billboard could work. The ad itself uses a billboard to tell the story as a tool, not a standalone ad.
  3. Audio- Having dialogue of the "deal with the Devil" would be very effective in communicating the brand's message to an audience that listens to podcasts.

One-Off #3

"The Force" Volkswagen commercial was one of the most lauded of last year's Super Bowl. Force Volkswagen Commercial HD Force Volkswagen Commercial HD Force Volkswagen Commercial HD

Brief

  1. Audience- Star Wars fans, families that are looking to purchase a new car.
  2. Message- With the features of a VW you have more than a car.
  3. Insight- Families who do for their children, encourage them with imagination and creativity that builds confidence in them.

Executions

(3 more ways to execute this idea w/ 1-2 sentence synopsis.)

  1. Print- Might be an area this could work in. Star Wars is certainly iconic and would resonate with audiences.
  2. OOH- Billboards would work too, as they are recognizable to a mass audience.
  3. Experiential- Having an experience of VW with Star Wars would definitely draw attention and stand out for those in the market for a new vehicle.

*Note: VW could use some of the Force over the last couple of years.

 
Ben Miftari